Space Age Finishing
Every “work” has the power to elicit contrasting emotions, but ultimately, its value (much like art) lies in its ability to communicate something profound beyond its surface.
At Prati, we believe in the transformative power of communication. That’s why we are excited to unveil the three levels of communication that underpin our captivating “SPACE AGE FINISHING” campaign. Yet, our aim extends beyond that; we aspire to evoke the emotions that have shaped the different stages of this enchanting journey.
Our journey begins at a fundamental point…
there is a precise geometry in the solar system and each element interacts perfectly with the others. Inspired by the planets, we construct our machines to harmoniously interact with the environment and “rotate endlessly”.
To achieve the “center” it often requires a fresh perspective on our everyday lives, which can sometimes appear a bit blurry. By moving beyond the surface and creating the necessary distance (even from ourselves), we can truly uncover the essential “core”. This allows us to gain a clearer vision and recognize the hidden value in seemingly insignificant details.
This is precisely what has happened with our “SPACE AGE FINISHING” communication campaign. As we delve into the heart of Prati, we are discovering that the details we once considered “ordinary” are, in fact, extraordinary. These details have brought to light values that embody uniqueness, leading us to ask the question…
Are you ready for a “SPACE AGE FINISHING” for labels and packaging?
By placing PRATI at the center, you can unlock a whole new dimension of possibilities, including varnishing, digital foiling, die-cutting, numbering, 100% quality inspection, rewinding & stacking…
Technological Works and Machines. What do they have in common? The resilience of a work is measured by its ability to endure over time, the success of a machine is determined by its capacity to maintain performance over the years and generate value.
But it is undoubtedly the customer who determines the success of a piece of machinery, recognizing its strengths and making them their own to improve quality in production environments.
The “SPACE AGE FINISHING” campaign took into account the trust bestowed upon us by long-standing customers who have “orbited” the Prati space for 50 years, and it is also thanks to them that we can assert that PRATI is…
a whole other planet in the post-print embellishment and finishing of labels and packaging: cold foiling, digital doming, die-cutting, matrix removal, inspection, overprinting, cutting, rewinding, stacking and sheeting, to always be a step ahead in the future in the food&beverage, wine&spirits, cosmetic, pharmaceutical, chemical, logistics, promotional and brand protection sectors.
